It's Not a Summer Movie Without Tie-ins
When I was seven, the only reason I knew about movies was because of Happy Meals at McDonalds and branded toys at Toys 'R Us. Parents today have it worse than mine did because tie-ins are getting a little out of control.
Take the new Pixar film, Cars, where there are over 350 licensed products. Although I am obviously obsessive (i.e. this blog you are reading), I did not find these on my own. Kokogiak.com has taken the time to compile each of the tie-ins with links for each.
Partners alone will be spending $50 million in media buys to cross-promote this movie. Disney's portion of the marketing budget is undisclosed (afaict), but according to Dicker above, "Cars" is larger than "The Incredibles", and they spent $200 million on that movie (combined with promotional partners).
link procured from kottke.org